The Ad Council, Microsoft, MSN, HBO, Audi, XBox, TIVO, Procter and Gamble, AARP, Pfizer, Biogen, and Visa
CHANGING MINDS
There are 74 million kids in the US, and 2 out of 3 of them have witnessed violence. Science shows that just witnessing violence can physically change a child's brain. Luckily, science also shows that we can reverse this damage with 5 simple gestures. We worked with the Obama administration, Futures Without Violence, the Department of Defense, and the Ad Council to create a campaign to target mentors, teachers and coaches to help get the word out and literally "change minds”.
This campaign has won multiple awards, highlights include being shortlisted at Cannes Lions, a silver Clio, and a selection to the Communication Arts annual.
THE STANDING O
We all knew it was coming. There was no way for him to run for a 3rd term, so we wanted to say a proper goodbye to President Obama and his historic presidency. We invited people to join us in the world's largest standing ovation. The Standing O was a chance for the world to create a lasting digital monument to change, decency, and hope. Each video applause was added to a photo mosaic recreating Peter Yang's iconic Rolling Stone cover portrait. In the end, 142 countries came together to stand, applaud, and say "Thanks, Obama".
THE DEFIANT ONES
For years, Director Allen Hughes (Menace II Society, American Pimp) had been working on a secret project. He had been quietly cobbling together interviews and footage of some of the music industries most "Defiant Ones". It featured the unlikely partnership between veteran record producers Dr. Dre and Jimmy Iovine. When the 4-part documentary was finally ready, HBO wanted its launch to be big. Bigger than Straight Outta Compton BIG. The #Defiant campaign was born.
And no, we didn’t get to meet Dr. Dre #bummer.
THE SERVER UNLEASHED
Servers aren’t sexy. They are big, hot, complicated and temperamental machines that live in the basement of your office. So how do you make Servers and Server Software cool? You turn them into a powerful, smart, sleek, “can-do-anything” robot. At the end of the day, IT guys are just guys. And guys like robots.
YOU'RE IN THE MOVIES
Yes that’s Burt Reynolds. Yes, he still wears cowboy boots. Yes he’s still as badass as he was in 1976. This is a campaign for an XBox game that you've never heard of called “You’re In The Movies”. The idea is that Burt loves to be in the movies so much that he wants to help you get in too. Shooting with Burt was great, but I couldn’t help wondering if he had a gun tucked under his shirt. Oh, and the first rule of Wig Club: don’t talk to Burt about Wig Club.
MS DEWEY
Microsoft came to us and asked for a “viral” campaign to promote their new search product. How do you make something “viral”? Who the hell knows? You have to make something you think is great and hope the world agrees. It doesn’t hurt to have a smart and sexy librarian, Ms. Dewey (played by gamer geek "it-girl", Janina Gavankar), serving up sassy one-liners to your search queries. And yes, we named her after THAT decimal system (if you don't get the joke, Wikipedia it, kids).
Ms Dewey has won multiple awards, highlights include being shortlisted at Cannes Lions, AAF, and Webbys.
THE FIGHTER
For people living with Multiple Sclerosis, every day is a fight. A fight to get out of bed, a fight to walk, most importantly, a fight to stay connected to their family and loved ones. We talked with three amazing people and captured their stories in these real, heart-warming documentaries full of courage and hope. We discovered that no matter the age, gender, or stage of their disease, Rick, Cathy and Lindy were ready for the fight.
This campaign won multiple awards, highlights include a Cannes Lion, Clio, and National AAF.
TRANSITIONS EXPEDITIONS
What happens when you take a guy who loves his Transitions lenses, shove him in a van with a camera and a surly producer named Shane, and send them to random destinations all over the country? I’ll give you a hint: You meet a lot of interesting people, share a lot of great stories, and see a lot of corn. In this 360 campaign, we follow comedian Tim Martin on his adventure across America. What he discovers might just surprise you.
ODDS & SODS
I really like to make things, A LOT of things. In my career I've made award winning things, effective things, digital things, printed things, funny things, serious things, hard working things... but in advertising, nothing lasts forever. If you don't save it, you lose it. The thought of some of my favorite things being lost or collecting dust on some hard drive somewhere really bums me out. So go ahead, call me a hoarder, but here are some of the things that I'm not quite ready to let go of.
Highlights include spots for Microsoft Ad Center that were my first ever Cannes shortlist, the "Water Cooler Chronicles" which was a Machinema based web series created for professional developers, and some Microsoft Team System spots which feature a hapless team of developers being put their paces by a salty football coach. Enjoy.
